Project: Kickass Vegetables – E-Commerce Website
Client: Heermance Farm / William Gottlieb Real Estate
Type: Web Design / E-Commerce / UX/UI
Tools: Wix, Adobe Photoshop, InDesign
Role: Web Designer & Content Developer
Client: Heermance Farm / William Gottlieb Real Estate
Type: Web Design / E-Commerce / UX/UI
Tools: Wix, Adobe Photoshop, InDesign
Role: Web Designer & Content Developer
Description:
Designed and launched a custom e-commerce site for Heermance Farm under the brand “Kickass Vegetables.” Built to support farm-to-chef sales in New York City, the website features over 200 seasonal produce items, dynamic product categorization, and a clean, editorial aesthetic. I led the site’s entire visual design, copywriting, and UX structure—balancing functionality with a bold, personality-driven brand voice. The site continues to serve as a digital hub for chefs, restaurants, and farm customers.
Designed and launched a custom e-commerce site for Heermance Farm under the brand “Kickass Vegetables.” Built to support farm-to-chef sales in New York City, the website features over 200 seasonal produce items, dynamic product categorization, and a clean, editorial aesthetic. I led the site’s entire visual design, copywriting, and UX structure—balancing functionality with a bold, personality-driven brand voice. The site continues to serve as a digital hub for chefs, restaurants, and farm customers.
To overcome platform limitations, I implemented a custom-coded solution that enabled dynamic inventory tabs—allowing the shop to reflect live seasonal stock in a user-friendly layout.
kickassvegetables.com
